Thursday, September 08, 2011

Black Light

Today was a crazy day. This morning was international opportunities chapel, and because of my experience this summer I was asked to speak for a couple minutes, which ended up being kind of fun, but still took some planning. Much more planning though went into the event that my persuasive comm group and I have been working on for the last week or so.
The class consists of two marketing campaigns, short-term and long-term. In the short-term you promote an event, which would be pretty straight forward except that you also have to envision, plan, organize, and create the event from the ground up. We chose to do a black light ping pong party, which sounded like a really strange idea, but was something that we felt would draw people from across multiple social groups (a difficult thing to do). After a promotional video, announcements, and a facebook page, we had generated a lot of excitement, but it wasn't until we actually had everything together about an hour before crunch time that we actually knew it would work at all. It ended up being beautiful though. We were able to transform the room above into the room below (only it looked a lot cooler in real life) and had over 300 recorded participants, which on a campus of only 700 or so is no small feat.
While there were a ton of problems getting everything that we needed today, and we over spent our budget by about 15%, it seemed like everyone who attended really enjoyed it, which I think is the important thing....

3 comments:

mattea k said...

That is AWESOME! I would have come if I lived on campus. Your teacher had better give you an "A"!

Lindsay said...

What an awesome idea! Wish I could have seen it!

Isaac said...

incredible!